The Nike Air Force 1 Echoes The “Do You” Mantra - Sneaker News

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Similar to “Just Do It,” Nike’s latest slogan — “Do You” — encourages a greater, growing audience. But unlike the aforementioned, the succinct phrase preaches acceptance of oneself in ways the brand has yet to attempt. And here, as expected, the theme is joined by the Air Force 1 whose palette resembles previous additions.

A black neutral covers the shoe in near entirety, every stitch equally as dark. The Swoosh, then, outlines in white embroidery, while the adjacent “DO YOU” branded hang tag and heel tab opt for vivid pops of pink and Volt, respectively. Elsewhere, the dubrae and tongue label mimic this exact combo, contrasting the black-and-white duality of the looped-together laces.

For a closer look, peer below at the official images. Sizes should appear on Nike.com and select retailers in the next few months.

In other news, A Pale Coral Jordan Air NFH is hitting the scene soon.

Where to Buy

Make sure to follow @kicksfinder for live tweets during the release date.

Nike Air Force 1 "Do You"
Release Date: 2021
Color: N/A

Mens: $100 Style Code: DM8130-001

North America2021

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June 30, 2021 at 04:00AM
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Raiders host Nike 11-On event for Southern Nevada boys high school football teams - Raiders.com

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HENDERSON, Nev. – As part of their ongoing commitment to the community and to youth football, the Las Vegas Raiders conducted the Nike 11-On event at Valley High School in Las Vegas at which around 600 Southern Nevada boys high school football players at all positions partook in on and off-the-field team-building activities.

Sixteen Las Vegas area high school teams participated in the Nike 11-On, a scholastic-based, team-oriented, character-building program. The one-day curriculum kicked off with Raiders Alumni Ike Ekejiuba and Jay Schroeder speaking to the student-athletes about character development, film study, nutrition as well as strength and conditioning in the morning, followed by on-field sessions.

The Raiders held the inaugural Nike 11-On event at Clark High School in Las Vegas in 2019, where over 500 Southern Nevada boys participated. Raiders Alumnus Mervyn Fernandez was among the former NFL players who addressed the student-athletes during the character development phase. The NFL and Nike brought 11-On to 16 NFL clubs including the Raiders two years ago and has since expanded to all 32 clubs.

The NFL describes Nike 11-On as "a unique endeavor that focuses on team play over individual recognition and provides development for all 11 athletes on both sides of the ball. The 11-On initiative supports scholastic high school football team competition that focuses on building transferable life skills while also creating an alternative to individual all-star formats."

The Raiders opened Allegiant Stadium to Southern Nevada high school football teams that were selected by the Clark County School District for Spring practices in late April. The nine teams each had two hours to utilize Allegiant Stadium for their individual sessions and inter squad scrimmages.

The Raiders also recently partnered with the Southern Nevada Flag Football Coaches Association and Allegiant to host the Southern Nevada High School Girls Flag Football All-Star Game. Prior to the game, the girls took part in a combine event which served as a showcase to perform physical and mental tests in the hopes of attracting the attention of college recruiters.

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June 29, 2021 at 06:31AM
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Raiders host Nike 11-On event for Southern Nevada boys high school football teams - Raiders.com

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Sen. Cotton: Nike's message towards genocide in China is 'Just Do It' - Fox News

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Sen. Tom Cotton, R-Ark., scolded Nike CEO John Donahoe on Monday after he called the sportswear apparel giant a "brand of China," following an incident it was involved in earlier this year over concerns about human rights abuses committed by the communist government.

"I guess Nike's attitude towards genocide in China is ‘just too it,’" Cotton told "Fox News Primetime" host Jesse Watters, referencing the company's well-known slogan.

NIKE IS A BRAND ‘OF CHINA AND FOR CHINA:' CEO

During an earnings call last week, Donahoe explained that Nike had a positive long-term view of its operations in China, where it had been operating for close to four decades.

"We are the largest sport brand there, and we are a brand of China and for China," Donahoe said. "And the biggest asset we have in China is the consumer equity. Consumers feel a strong, deep connection to the NIKE, Jordan and Converse brands in China. And it’s real."

Donahoe's comment came shortly after the company was ridiculed for a comment it made raising concerns about forced labor practices in the Xinjiang Uyghur Autonomous Region (XUAR). 

GWEN BERRY TURNS BACK TO US FLAG DURING NATIONAL ANTHEM AT OLYMPIC TRIALS, SAYS SHE WAS 'SET-UP'

The statement resurfaced and resulted in calls among Chinese consumers to boycott the brand after the U.S. and other Western countries responded to the forced labor allegations with sanctions. Nike was forced to reassure customers that it does not source textiles or products from the region.

Cotton said the company's "kowtow" approach to the communist government "poses a big danger because Nike CEO is just another example of what I call ‘China lobby.’"

"All of the woke CEOs the big Hollywood move studios, the university presidents who depend on a full freight Chinese students coming to their campuses. The lobby firms in Washington. The news networks that are either owned by or affiliated with those Hollywood studios needing access to the Chinese market. They all lobby in effect on behalf of the Chinese Communist Party," he continued. 

"Let's remember, too. These woke CEOs saddle their high horse and ride it hard in America. Talk about Nike with Colin Kaepernick, but when they get into China they kowtow before the powers that be and they never bring up anything like China's genocide against its own people or crushing Hong Kong's autonomy or unleashing this plague on the United States. All they care about in China is money."

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Later in the segment, Cotton called for U.S. athlete Gwen Berry to be removed from the team representing the U.S. at the Tokyo Olympics this year after she turned her back to the American flag during the national anthem on Sunday.

"I don't think it's too much when athletes are competing…to compete under the stars and stripes in the Olympics for them to simply honor that flag and our anthem on the medal stand. If Ms. Berry is so embarrassed by America, then there is no reason she needs to compete for our country," he said. "She should be removed from the Olympic team."

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June 29, 2021 at 09:03AM
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Sen. Cotton: Nike's message towards genocide in China is 'Just Do It' - Fox News

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Nike's direct-to-consumer sales are taking off - Quartz

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Nike didn’t make its billions alone. Most of its sales have come from selling to wholesale partners such as department stores, mom-and-pop shops, sporting goods specialists, and all the thousands of retail businesses Nike has long relied on to distribute its products to shoppers. Just a decade ago, in 2011, roughly 84% of Nike brand sales (pdf) were still to wholesale customers. Sales Nike made to shoppers itself, through channels such as its stores and website, amounted to just 16% of its business.

That balance is rapidly shifting. Nike’s sales straight to shoppers, which have been rising for years, accelerated in the past year as the firm’s overall business rebounded from the pandemic. In the company’s 2021 fiscal year, ended May 31, direct sales rose to approximately 39% of Nike brand sales (pdf), while wholesale accounted for about 61%. (These figures exclude sales of products from subsidiary brands such as Converse.)

Why Nike is selling to fewer retailers

The shift is part of a strategy Nike announced in 2017 called the “consumer direct offense.” A key element entails increasing Nike’s own sales to shoppers through its own immersive stores and digital channels, notably its suite of apps, including SNKRS, where it launches limited release products. Direct sales tend to have better margins since there’s no middleman taking a cut; they give Nike direct connections to customers and their data; and they allow Nike more control of its brand. Once Nike sells to a retailer, it has limited say in how its products are displayed, meaning they can end up crammed onto shelves alongside competitors in a generic mass.

At the same time, Nike has been culling the number of retailers it sells to, pulling products from what it deems “undifferentiated” shops that lack a strong identity or don’t offer Nike a different customer than it reaches on its own. These include independent stores and big chains alike. Recently it has ceased sales to Urban Outfitters, DSW, and Macy’s, according to research from Sam Poser, an analyst at investment firm Williams Trading.

Nike’s wholesale business still matters

That’s not to say Nike’s wholesale business no longer matters. Nike made clear in 2017 it would prioritize a handful of retailers. “Today, we’re working closely with large strategic partners like Dick’s Sporting Goods, Foot Locker, and JD Sports, as well as compelling local neighborhood partners who are authentic to sport performance and lifestyle,” CEO John Donahoe said on the company’s June 24 earnings call.

Local skate shops, for example, have been vital to Nike’s distribution of its Dunk sneaker, which it carefully positioned to be one of the hottest shoes of 2021. Foot Locker, meanwhile, exemplifies how Nike manages to keep its wholesale business growing even as it cuts back on the stores it sells to. As some of its competitors get cut out of Nike’s distribution, it’s working even closer with Nike and buying more of its products, based on data published in Foot Locker’s annual reports.

Nike gets the best of both worlds: It’s able to keep its wholesale business growing, even as it slashes its number of partners. And it does more direct sales to shoppers.

The company plans to keep the shift going. By 2025, it expects direct sales, led by its digital channels, to reach 60% of its business.

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June 29, 2021 at 12:48AM
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Nike's direct-to-consumer sales are taking off - Quartz

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Company Of The Day: Nike - Forbes

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SHENZHEN, GUANGDONG, CHINA - 2019/10/05: American multinational sportswear manufacturer Nike logo ... [+] seen in Shenzhen. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images)

SOPA Images/LightRocket via Getty Images

What?

Nike (NYSE:NKE) posted a strong set of Q4 FY'21 results, with revenue growing by over 96% year-over-year to $12.3 billion, well ahead of street estimates. EPS stood at $0.93, compared to a loss last year.

Why?

The results were driven by strong consumer demand for athletic apparel and footwear as the economy continues to open following Covid-19.

So What?

Nike stock jumped by over 15% in Friday's trading, following the earnings report. Nike's robust earnings indicate that the broader sporting goods and apparel sector could also see a quicker than expected rebound post-Covid.

See Our Complete Analysis For Nike

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June 28, 2021 at 09:00PM
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Company Of The Day: Nike - Forbes

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Virgil Abloh Is Bringing the Nike Air Force 1 to Louis Vuitton - GQ

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It takes two, Rob Base and DJ E-Z Rock famously explained, to make things go right and outta sight. “It takes two” is a fitting mantra for the sneaker industry, too, as brands have dosey-doed into collaborative nirvana. More specifically, the 1988 hit song is also the source code for the latest batch of sneakers from Louis Vuitton’s men’s artistic director Virgil Abloh: 21 pairs of Air Force 1s made in partnership between Nike and the French house (now that’s two making it outta sight). Last week, during the Louis Vuitton men’s spring-summer 2022 runway show, Abloh debuted almost two dozen of the Swooshed and LV monogrammed sneakers in green, white, metallic blue, lemon yellow, red, and even Vuitton’s iconic “Damier” check that probably have StockX building out additional servers in preparation.

"I said give me two pairs cause I need two pairs"

Dominique Charriau/WireImage

The shoes are a very long time coming, and a full-circle moment for culture and Abloh, according to notes provided along with the show. Abloh provides a new list of concepts and definitions every season, laid out the same way your biology textbook defined protons and xylem. This season, the Air Force 1 is defined as “one of the most successful shoes ever created,” according to the notes. But Abloh is particularly interested in the version of the Air Force 1 that appears on the cover art for Rob Base and DJ E-Z Rock’s single—the one that was customized so that the Nike Swoosh was covered with the Louis Vuitton monogram. “The cover embodied the hip-hop community’s early practice of hacking together high fashion and sportswear, side-lining diverging brands with equal reverence.” Now, Abloh is making that 1988 bootleg official. (There are a few classic Abloh touches on the Air Vuitton 1s: where Abloh typically prints “LACES” on...the laces, here they have the French translation: “LACET.”)

"Now if you look, and see lime-green Forces; it's Kiwi, you couldn't get this color if you had a personal genie"

Dominique Charriau/WireImage

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June 29, 2021 at 01:08AM
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Nike earnings and sales beat estimates as retailer books record revenue in North America - CNBC

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Nike on Thursday reported fiscal fourth-quarter earnings and sales that topped analysts' estimates, fueled by record revenue in its largest market, North America.

It also offered a better-than-expected sales outlook for the upcoming year, driven by optimism around its women's category, apparel business and Jordan brand.

Nike continues to benefit from consumers seeking out comfortable clothing to wear for workouts but also around the house. Even as people return to schools, offices and other social settings, many are still searching for relaxed options such as sneakers and stretchy pants.

Nike also saw a boost to its wholesale business — something that was largely inactive a year earlier during the Covid pandemic, when shopping malls and department stores had to temporarily shut their doors and put orders for merchandise on pause. Some of Nike's key wholesale partners include Dick's Sporting Goods, Foot Locker and JD Sports.

Nike shares jumped more than 12% in after-hours trading.

Here's how the company did during its fiscal fourth quarter, compared with what analysts were anticipating, using Refinitiv estimates:

• Earnings per share: 93 cents vs. 51 cents expected
• Revenue: $12.34 billion vs. $11.01 billion expected

Nike's net income for the period ended May 31 rose to $1.5 billion, or 93 cents per share, compared with a loss of $790 million, or 51 cents per share, a year earlier. That topped analysts' forecast of 51 cents per share, using Refinitiv data.

Total revenue rose to $12.34 billion from $6.31 billion a year earlier, topping estimates for $11.01 billion. Sales were aided by the company selling more goods at full price and relying less on markdowns.

In North America, Nike's biggest market, sales more than doubled to a record $5.38 billion as the company surged from a year earlier when the Covid pandemic was hitting the retail industry the hardest. The region's sales were up 29% on a two-year basis.

In Greater China, sales were up just 17% at $1.93 billion. Though China is typically one of the fastest-growing markets for Nike, consumers in China have threatened a boycott after some Western brands including Nike expressed concern about allegations of forced labor in Xinjiang.

Management said Thursday that Nike is seeing improvement in China sequentially month by month.

"Building on our 40-year history in Greater China, we continue to invest in serving consumers with the best products Nike has to offer in locally relevant ways," CFO Matt Friend said during a post-earnings conference call.

Digital sales were up 41% compared with the prior year and rose 147% compared with the same period in 2019.

The company said its membership model is helping to fuel its e-commerce business. Online purchases from Nike members, who receive first access to exclusive products and other perks, hit a record $3 billion during the fourth quarter. Nike said it now has more than 300 million members globally.

"Fueled by our momentum, we continue to invest in innovation and our digital leadership to set the foundation for Nike's long-term growth," said Nike CEO John Donahoe.

In fiscal 2022, Nike is expecting revenue to grow a low double-digit percentage, surpassing $50 billion. Analysts were looking for annual revenue of $48.5 billion.

The company anticipates the first half of the year to grow faster than the second half, Friend said.

"It's important to note as we normalize our post-pandemic business and continue to reshape the marketplace, we do not expect quarter-by-quarter growth to be linear," he said.

Nike also anticipates supply chain delays and higher logistics costs will persist throughout much of fiscal 2022. The headaches have been plaguing much of the retail industry for months now. A shortage of containers and a dearth of truck drivers, among other factors, have stalled merchandise from getting from ports to warehouses to shoppers' homes.

Nike shares are down more than 5% year to date. The company has a market cap of $211 billion.

Find the full earnings press release from Nike here.

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June 25, 2021 at 03:21AM
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Nike earnings and sales beat estimates as retailer books record revenue in North America - CNBC

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Michael Jordan hasn't played a game in more than 18 years, but Nike is still raking in billions from his brand - Yahoo Finance

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Michael Jordan stopped scoring points in the NBA in April 2003, but Nike (NKE) is still slam dunking quarterly earnings in large part because of the staying power of the brand the NBA legend made famous. 

On its fourth fiscal quarter earnings conference call, Nike executives casually mentioned Jordan brand sales rose an impressive 31% to $5 billion for the company's just completed fiscal year. For a bit of perspective, the Jordan brand now makes up greater than 11% of Nike's overall business. Nike rival Under Armour (UA) is expected to haul in $5.3 billion in sales for its current fiscal year — the Jordan brand alone is essentially one entire Under Armour.

Sales from Jordan's women's collections more than tripled in the fourth quarter, Nike said. Nike credited strength for retro Jordan sneakers (Air Jordan 1 and Air Jordan 11) and new releases under young NBA star Zion Williamson. 

"The strong sell-through of Zion’s signature shoe collection demonstrates the continued love for Jordan Brands’ roster of athletes all over the world," gushed Nike CEO John Donahoe on the call. 

PARIS, FRANCE - JUNE 23: Marc Forne wears white ribbed Air Jordan socks from Nike, black / white and red leather Air Jordan sneakers from Nike, outside BLUEMARBLE, during Paris Fashion Week - Menswear Spring/Summer 2022, on June 23, 2021 in Paris, France. (Photo by Edward Berthelot/Getty Images)

Analysts remain impressed with the momentum of the Jordan brand and anticipate it continuing to be a key linchpin in Nike's earnings power in the years ahead. 

"The Jordan brand shines," said BMO Capital Markets analyst Simeon Siegel in a research note to clients. "Momentum continues to be driven by the combination of brand heritage and innovation."

To be sure, Jordan isn't the only thing Nike has going for it — quite the contrary. 

The athletic-wear giant reported record sales in North America for its fourth fiscal quarter as consumers continued to favor sporty looks and focused on health and wellness coming out of the pandemic. Sales surged 141% from last year, and 29% compared to the fourth quarter of 2019 (aka pre-pandemic). Digital sales soared 147% from the fourth quarter of 2019. Even China sales — where Nike has been swept up into consumer protests over its stance on Xinjiang — increased in all product categories in the quarter (led by a 34% increase in equipment sales). 

Nike's stock jumped 15.4% to $154.35 on Friday's session, finishing at a record high. Investors also rejoiced over Nike's very upbeat full-year outlook. The company sees sales surpassing $50 billion for the first time and gross profit margins gaining in the range of 125 basis points to 150 basis points.

Added Siegel, "Nike's size and budget prove a key, long-term competitive advantage. The brand has no parallel in history when it comes to North America size/scope. With a leading ad budget fueling industry-leading dollar growth, we expect ongoing gains."

Siegel reiterated an Outperform rating on Nike and issued a $174 price target.

Brian Sozzi is an editor-at-large and anchor at Yahoo Finance. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn.

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June 28, 2021 at 05:38PM
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Michael Jordan hasn't played a game in more than 18 years, but Nike is still raking in billions from his brand - Yahoo Finance

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The Nike Air Max Plus Gets Suited In Black Reflective Uppers And Bold Red Accents - Sneaker News

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Although the Nike Air Max Plus has a wide assortment of vibrant styles suited for the warmer weather, the Tuned Air proposition has also been seen in several dark-colored options recently. Joining these sleek designs is an upcoming reflective pair that adopts the classic “Bred” colors.

Instead of the standard neoprene base and wavy TPU fingers, this new colorway sports a mesh base with printed graphics that mimic the look of caged overlays. While the wavy decals appear to create a black-on-black look, these details are actually reflective. What would’ve otherwise been a tonal black style has been interrupted by the bold reds applied to the outlined side Swooshes and the dotted laces. The rouge hue is further found on the tongue’s branded elements—namely the Nike Air badge and the Tuned Air taping down the tongue. A pitch-black Max Air sole unit completes the sleek look.

Take a closer look at the Air Max Plus below, which will arrive at the listed retailers and priced at $160.

For more by the Swoosh, check out the playful Nike Air Force 1 “Happy Pineapple.”

Where to Buy

Make sure to follow @kicksfinder for live tweets during the release date.

Nike Air Max 97
Release Date: 2021
Color: N/A

Mens: $160 Style Code: DN7997-001

After MarketAvailable Now

North America2021

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June 28, 2021 at 07:00AM
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The Nike Air Max Plus Gets Suited In Black Reflective Uppers And Bold Red Accents - Sneaker News

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A Single Reflective Stripe Livens Up A Triple-Black Nike Air Max 95 Ultra - Sneaker News

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While the roster of Nike Air Max 95s is constantly being updated, the succeeding Air Max 95 Ultra hasn’t been seeing as many new offerings recently. Perhaps the hiatus is coming to an end with the Swoosh unveiling a near triple-black arrangement that is hit with reflective details.

Although a black Air Max 95 Ultra already exists within the model’s “Reflective Stripe” Pack, this pair flaunts an even more stripped-down design. The entirety of the upper—including the leather toeguard and mudguards—is pitch-black. However, both sides embrace a single reflective stripe that interrupts the monochromatic scheme. On just the lateral side, a reflective Swoosh decal is also found at the hindfoot. 3M materials prevail on the front as well, with the speckled laces and branded tongue label demonstrated hits of brightness. A black sole that features “Air Max” text printed on one of the Air units completes the sleek design.

Take a closer look at the Air Max 95 below, which will arrive at Nike.com in the coming months at a price of $170.

For more by the Swoosh, check out the Joker-reminiscent color palette of an upcoming Nike Blazer Mid ’77.

Where to Buy

Make sure to follow @kicksfinder for live tweets during the release date.

Nike Air Max 95 Ultra
Release Date: 2021
Color: N/A

Mens: $170 Style Code: DM9103-001

After MarketAvailable Now

North America2021

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June 28, 2021 at 05:00AM
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Nike CEO: Our Brand is That of Communist China - Pro Golf Weekly

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"Nike is a brand that is of China and for China," CEO John Donahoe.

Apparently the swoosh on Rory McIlroy’s hat and chest represents Communist China.

Speaking to Wall Street analysts, Nike’s new CEO, John Donahoe, said, “Nike is a brand that is of China and for China.”

Donahoe’s comment comes after Nike had been under fire by China’s consumer class for denying it uses slave labor. The company released a statement and laughably claimed it does not source its product material from “forced labor.” Yet does anyone think the supply chain documentation in a totalitarian country is going to somehow list forced labor?

Uyghur Muslims pick cotton in China. (Getty Images)

Additionally, critics argue the country’s supply chains are all interwoven and Xinjiang, where the Uyghur Muslims are imprisoned, delivers 80 percent of Chinese cotton and so when all mixed within the chains, it’d be virtually impossible not be using native Xinjiang cotton.

The BBC has published long form investigations on this subject – here and here.)

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June 27, 2021 at 11:22PM
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Amethyst And Amber Accessorize This Upcoming Nike Air Force 1 “Bling” - Sneaker News

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Wanting to look expensive is no uncommon desire. And Nike often taps into this urge with many of their inline releases, echoing “Premium” for more than a decade. But somewhere down the line — not many years ago — the brand swapped out the term for “Bling” and the minimal luxury with vibrant, costume-like jewelry.

This Air Force 1 continues this relatively long-running series, though with subtle tweaks to the established formula. White leathers still take the lead, however, constructing much of the upper against the footbed of a slightly aged, moderately yellowed tooling and the mesh of the multi-layered tongue. Tumbled Swooshes also obstruct the norm a fair bit in tandem with the gold-backed amethyst and amber jewels.

For a closer, official look, see below. A release is sure to hit Nike.com and select retailers soon.

In other news, have you seen the Nike Dunk Low Red Plum?

Where to Buy

Make sure to follow @kicksfinder for live tweets during the release date.

Nike Air Force 1 Low "Bling"
Release Date: 2021
Color: Summit White/Summit White - Sea Glass

Mens: $120 Style Code: DN5463-100

After MarketAvailable Now

North America2021

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June 27, 2021 at 11:43PM
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The Nike Waffle One Gets Its Boldest Update Yet - Sneaker News

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Since the Nike Waffle One was first unveiled back in January, the runner has been developing its roster with a number of vibrantly colored options. The silhouette is even available for customization via Nike By You. However, these styles remain unmatched in terms of brightness in comparison to an upcoming pair that pretty much screams summer.

Hot pink ultrafine mesh composes the upper but the bold colors don’t stop there. The suede lacestays and overlays on the toe and heel introduce royal blue. Bright gold is also added to the mix, tinting the leather profile Swooshes. While a white midsole does tame the style a bit, the stacked sole design at the heel and the Waffle outsole have the pair returning to its loud color scheme.

Check out official images of the Waffle One below, which will hit Nike.com in the coming months at $100.

For more by the Swoosh, check out the new Nike Pegasus Trail in “Archaeo Pink.”

Where to Buy

Make sure to follow @kicksfinder for live tweets during the release date.

Nike Waffle One
Release Date: 2021
Color: N/A

Mens: $100 Style Code: DC2533-400

After MarketAvailable Now

North America2021

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June 27, 2021 at 03:08PM
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The Nike Waffle One Gets Its Boldest Update Yet - Sneaker News

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