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Monday, June 28, 2021

Virgil Abloh Is Bringing the Nike Air Force 1 to Louis Vuitton - GQ

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It takes two, Rob Base and DJ E-Z Rock famously explained, to make things go right and outta sight. “It takes two” is a fitting mantra for the sneaker industry, too, as brands have dosey-doed into collaborative nirvana. More specifically, the 1988 hit song is also the source code for the latest batch of sneakers from Louis Vuitton’s men’s artistic director Virgil Abloh: 21 pairs of Air Force 1s made in partnership between Nike and the French house (now that’s two making it outta sight). Last week, during the Louis Vuitton men’s spring-summer 2022 runway show, Abloh debuted almost two dozen of the Swooshed and LV monogrammed sneakers in green, white, metallic blue, lemon yellow, red, and even Vuitton’s iconic “Damier” check that probably have StockX building out additional servers in preparation.

"I said give me two pairs cause I need two pairs"

Dominique Charriau/WireImage

The shoes are a very long time coming, and a full-circle moment for culture and Abloh, according to notes provided along with the show. Abloh provides a new list of concepts and definitions every season, laid out the same way your biology textbook defined protons and xylem. This season, the Air Force 1 is defined as “one of the most successful shoes ever created,” according to the notes. But Abloh is particularly interested in the version of the Air Force 1 that appears on the cover art for Rob Base and DJ E-Z Rock’s single—the one that was customized so that the Nike Swoosh was covered with the Louis Vuitton monogram. “The cover embodied the hip-hop community’s early practice of hacking together high fashion and sportswear, side-lining diverging brands with equal reverence.” Now, Abloh is making that 1988 bootleg official. (There are a few classic Abloh touches on the Air Vuitton 1s: where Abloh typically prints “LACES” on...the laces, here they have the French translation: “LACET.”)

"Now if you look, and see lime-green Forces; it's Kiwi, you couldn't get this color if you had a personal genie"

Dominique Charriau/WireImage
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June 29, 2021 at 01:08AM
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Virgil Abloh Is Bringing the Nike Air Force 1 to Louis Vuitton - GQ

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