Though Nike remains the largest name in footwear, a recent surge in popularity has pulled Adidas ahead in U.S. consumers’ hearts. The 71-year-old German giant ranked as U.S. consumers’ No. 1 favorite athletic shoe brand in Morgan Stanley’s 2021 AlphaWise Survey. Nike, down seven points from 2020, took second place. According to the investment bank’s…
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May 29, 2021 at 09:35PM
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Adidas, Puma See Popularity Gains as Nike Remains King in Market Share - Sourcing Journal
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