Kobe Bryant’s long-held partnership with Nike has come to an end after 18 years.
Vanessa Bryant, the late basketball star’s widow, and the Kobe Bryant estate announced that the contract with Nike would not be renewed after his five-year, post-retirement contract ended April 13, reported Good Morning America.
“Kobe and Nike have made some of the most beautiful basketball shoes of all time, worn and adored by fans and athletes in all sports across the globe,” Vanessa Bryant told ESPN. “It seems fitting that more NBA players wear my husband’s product than any other signature shoe.”
Bryant first signed with Nike in 2003 after previously being partnered with Adidas.
Bryant and the global athletic brand released 11 signature shoes together, such as Zoom Huarache 2K4, Hyperdunk and Kobe 4s, reported GMA.
“Kobe Bryant was an important part of Nike’s deep connection to consumers,” Nike shared with GMA in a statement. “He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family.”
Vanessa Bryant said her hope is to allow fans of Kobe’s to always have access to his products.
“I will continue to fight for that. Kobe’s products sell out in seconds. That says everything,” she said.
“I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy,” she continued. “We will always do everything we can to honor Kobe and Gigi’s legacies. That will never change.”
The Link LonkApril 21, 2021 at 10:00PM
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Kobe Bryant’s estate ends long-held partnership with Nike - ABC7 News
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