Nike Can't Beat 'Cool Compression' Trademark Case - Law360

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Law360 (February 24, 2021, 5:07 PM EST) -- A federal judge on Wednesday refused to dismiss a trademark lawsuit against Nike over its use of the words "cool compression" on apparel, ruling a jury would have to decide whether Nike had used it as a simple descriptive phrase.

Seeking to escape a lawsuit by apparel company Lontex Corp., Nike had argued consumers would not be confused because it had merely used the terms as descriptors — that is, on tight-fitting Nike apparel that keeps an athlete cool.

But U.S. District Judge Michael M. Baylson said a jury of consumers might not see it that way.

"The likelihood of confusion...

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February 25, 2021 at 05:07AM
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Nike Can't Beat 'Cool Compression' Trademark Case - Law360

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