“The clothes are simple, but with the concept of simplicity as an antidote to useless complication.” That was Miuccia Prada riffing on her pared-down menswear collection for spring 2021, but the idea resonates with her new Adidas collaboration. Prada and Adidas have come together to recreate the Superstar sneaker in full-grain leather, no bells or whistles added, just the two brands’ logos stamped on its side. It’s so subtle a take on the original design, a unisex sneaker created by Adidas in 1969, you might mistake it for an un-Pradafied sneaker—well, at least if you didn’t touch it and feel that this Superstar was handmade of buttery leather in Prada’s Marche region workshops.
The Prada Superstar will go on sale on September 8 at Prada and Adidas stores, representing the second phase of the brands’ partnership. Earlier this year, Prada and Adidas debuted their first sneaker: an all-white Superstar. Here, their latest take adds color and dimension, but a press release for the ongoing collaboration teases what’s next. Coming later this year, Prada and Adidas will debut pieces inspired by the America’s Cup, a sailing race Prada have participated in since launching its Luna Rossa team in 1997. The cup’s namesake sneaker is also one of Prada’s most iconic footwear designs, dominating the early aughts and starting a luxury sneaker craze.
August 31, 2020 at 06:09PM
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Prada and Adidas Reveal Their New Sneaker Collaboration - Vogue
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