UCLA is in a good place for a potential apparel deal with Nike's Jordan Brand, according to numerous sources.
The agreement isn't finalized, or close to being finalized, but the situation has been described as very promising.
Details are scarce, but sources are saying it would be a short-term deal, perhaps for a term of two years. The Nike subsidiary, Jordan Brand, would supply UCLA apparel and gear to outfit its teams, but it's uncertain if the agreement would cover anything beyond that, like cash payments, which are common in athletic department apparel agreements.
UCLA's current apparel supplier, Under Armour, notified UCLA in June it intended to terminate its record-setting, $280-million apparel contract that was inked in 2016.
UCLA and Under Armour have been jockeying for legal leverage since. In August, reports emerged that UCLA was suing Under Armour for breach of contract. It's been reported that UCLA is seeking just over $200 million, which is approximately the amount it is owed on the remainder of the contract.
The general feeling was that UCLA would pursue striking a deal with another apparel supplier while hopefully winning a judgment or settlement against Under Armour.
When asked for a statement about an impending deal with Nike, a UCLA spokesperson said: "It wouldn’t be appropriate to comment on speculation. Under Armour didn't honor its obligations to UCLA. We look forward to working with a partner that will be deeply committed to supporting our amazing student-athletes and the entire Bruin community."
The Jumpman logo is currently worn by just eight college athletic departments -- that of North Carolina, Michigan, Oklahoma, Florida, Georgetown, Marquette, Houston and San Diego State. With North Carolina, Michigan, Oklahoma and Florida, it has a representative in four of the five major conferences, with only the Pac-12 lacking a school with a Jordan Brand apparel deal.
A deal that combined Nike, Jordan Brand and UCLA would easily be thought of as a pretty powerful combination in terms of marketing and branding. It almost certainly would provide UCLA a boost in recruiting for both basketball and football, since Nike traditionally has the biggest presence and brand influence in both grassroots football and basketball.
The Link LonkSeptember 29, 2020 at 11:43PM
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A Deal Between UCLA and Nike’s Jordan Brand Looks Promising - 247Sports
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