As the world doubles down on its digital dependence, Nike is unveiling a new shopping experience that blends the virtual with the physical. On Thursday, the company launched Nike Rise, a concept store based in the Chinese city of Guangzhou designed to inspire the brand’s enthusiasts to move. The personalized “shopping journey” aims to connect…
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July 10, 2020 at 09:00PM
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Nike's New China Retail Store Blends Virtual and Physical Experiences - Sourcing Journal
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