Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-its-kind Nike store concept that responds to the pulse of sport in a Member’s city.
With the consumer at center and bolstered by a Member-first approach, the first Nike Rise door, Nike Guangzhou, curates a 1-to-1, personalized shopping journey that connects consumers to sport, their communities and one another. Nike Rise is the newest member of Nike’s innovative portfolio that includes the year’s recent pilot concepts of Nike’s flagship House of Innovation, which provide a peek behind the curtain of Nike’s biggest innovation moments, and Nike Live, a locally curated shopping experience for members.
With the intersection of sport and digital always top of mind, this city-led retail destination transforms itself into a responsive, data-powered hub to inspire and enable Nike Members in Guangzhou to move.
The Link LonkJuly 09, 2020 at 07:01AM
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Nike Rise Retail Concept - Nike News
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